Content Marketing has become the soul of Digital marketing. Nowadays, digital Marketers focus on optimizing their content for high ranking on Google. Today, every individual creates and shares a massive amount of content daily. Content has become the image of the company. Therefore marketers tries extremely hard to optimize their website’s content for getting required growth results.

Nowadays, Infographics are a very popular topic when it comes to content creation. The word Infographics is a combination of two words i.e, Information + Graphics= Infographics. Infographics refers to the visual representation of information through graphs, pie charts, and shapes.

Infographics are best for content creation. Because when you want to explain complex information to the audience through your content, you can explain that complex information easily with Infographics. Infographics depict complex information in easy pictorial form.

❖  INFLUENCE OF INFOGRAPHICS ON CONTENT MARKETING

Content marketing needs a high degree of optimization for achieving high rank and required results. Infographics influence the results of content marketing significantly. Let’s see the influence of Infographics on Content Marketing:

1. INFOGRAPHICS ATTRACTS MORE ATTENTION

Infographics are best in attracting the attention of viewers. Infographics are used to attract more viewers and audiences. Infographics grab attention through their representation of information easily. Therefore, it improves the results of content marketing.

2. BEAUTIFIES YOUR CONTENT

Infographics increase the beauty of your content. Infographics create a warm impact on the beauty of  content and beautiful things get more attention. This is essential for content marketing.

3.  IMPROVES BRAND AWARENESS

Infographics help in improving brand awareness among customers. Infographics depict information about a product or service with more clarity and reliability, which means your brand positioning will be more strong in the market. Therefore content for brand marketing needs infographics.

4. FACILITATE SEO

Infographics facilitate SEO strategies. Because infographics help in creating unique content and unique content gets high ranking on search engines. Therefore, SEO strategy gets improved results through Infographics. With the help of Infographics, SEO successfully optimize your content marketing.

5. FACILITATE DIGITAL MARKETING

Infographics facilitate overall digital marketing of a company. As it is directly influencing the content of your website.

6. DATA DRIVEN APPROACH

Infographics represent information in a pictorial way by using Data related to the content. Data always gets more attention than words. This data driven approach of infographics is essential for effective content marketing.

❖  BEST INFOGRAPHIC TOOLS

There are various popular Infographics Tools on the web. Let’s know about some of them. For more you may check the above link which include the full list.

1. CANVA

Wherever you search about infographics, the first name you will get to know today is CANVA. Canva is a popular and user-friendly tool used by the content creators for creating beautiful infographics related to their content. The visual effects of Canva are really beautiful. It is an easy to use tool.

This tool is also used for creating official content like, resume, reports, memos, presentation, office cards, video transitions, text animations and many more.

Canva is used by every creator because it provides every essential editing features like Resizing Images, Removing Background, Graphical visuals, etc.

2. INFOGRAPIA

Infograpia is also one of the popular tools with great service.

It generates very creative official infographics. It has a huge number of templates for infographics. It provides great creations with graphs, tables and comparative tables. If you are a corporate official, you will definitely like this tools. As it will easily create required  presentations creatively.

3. VISME

Visme is a very cool tool to create Infographics. It provides both free and paid services. It is an easy to use tool. This tool also provides creative and useful templates. It has great visual elements. It is also popular for color psychology.

4. PIKTOCHART

Piktochart is a very good tool for infographics.It provides every kind of infographics for every department like Human resource infographics, financial pictorial infographics, sales report infographics and many more.

Content creators love to use infographics for content marketing. If you are interested in knowing more about infographics you can check out the above mentioned tools for infographics.

Credits: Wikipedia, SocialMarketing90.